I like how design allows creation and deconstruction of ideas to push innovation. I rely on research and evidence to help spark ideas and, through trial and error, use data as guardrails for the wildest experiments.
Experimentation is beautiful, it can lead us to unexpected but positive paths. I work on sketching, unfolding, breaking ideas down, chopping them, refining, coding, and testing smaller or bigger prototypes. Then, step back to contemplate: could this make sense to another person?