Pedro MC Fernandes

Leiria, Portugal / Fluent in Portuguese & English

Senior Product Designer & Design Engineer

pmcf.xyzlinkedin.com/in/pmcfernandesgithub.com/freenandes

I specialize in building interfaces for complex technical software: observability, databases, and developer tools. It’s a world I navigate with ease. I know its terminology, its workflows, and I understand the people who use these tools every day: DBAs, SREs and software developers.

How I work:

  • Research first. Understanding real users and workflows is crucial. From diagrams to high-fidelity coded prototypes, I use whatever it takes to align teams and leadership on what to build.
  • Design systems in code. I write production front-end code, so design and engineering work from the same source and share the same intent.
  • Reviews that unblock teams. When teams ship fast, I turn UX findings into clear, actionable issue notes that anyone can pick up, so they can meet the deadline and still ship with quality.

Experience

August 2022 — October 2026

Senior Product Designer, Percona

Percona builds open-source database software and services, including PMM (Percona Monitoring and Management), a monitoring and observability platform for MySQL, PostgreSQL, MongoDB, Redis, and more.

  • Designed and coded a native UI for PMM, decoupling the interface from heavy third-party dependencies to reduce technical debt and unblock the development of custom features.
  • Built and managed Peak UI, the front-end component and style foundation that streamlined development and enabled extensibility across Percona products.
  • Created high-fidelity vision prototypes grounded in user research with DBAs, SREs and developers to resolve core workflow issues, securing executive buy-in and driving product adoption.
  • Audited the user journey to PMM adoption, identified documentation as a key gap, and redesigned and coded modular templates across 10+ documentation sites, improving readability and simplifying content creation.
  • Mentored designers and engineers on front-end code practices, design system patterns, and research methods.

June 2021 — July 2022

Senior Product Designer, FARFETCH

FARFETCH is a global marketplace for luxury fashion. I worked on catalog and product discovery, including conscious, or eco-friendly, shopping.

  • Uncovered catalog discovery barriers through user research, using the insights to shape the conscious shopping roadmap.
  • Created a taxonomy framework for sustainable items, resolving catalog inconsistencies, making complex product attributes clearer, and documenting standards shared across departments.
  • Redesigned product listing cards to enable direct purchasing from catalog pages, removing friction in the checkout funnel and improving product discovery.
  • Built modular component patterns that balanced high-end luxury aesthetics with strict functional e-commerce requirements.

March 2019 — May 2021

Senior Product Designer, TUI Group

TUI Group is one of the world’s largest leisure travel companies. From the Lisbon hub, I worked on its e-commerce experience across multiple markets.

  • Designed a modular page-building system that generated 100K+ destination pages, driving 4x organic traffic growth and simplifying multi-market deployment.
  • Created the Tagus design system across 5 global markets, standardizing e-commerce flows from inspiration through checkout.
  • Managed front-end QA with external development teams to keep implementation true to the design.
  • Validated interface patterns using A/B testing and Baymard UX benchmarking before scaling features across distributed European teams.
  • Built vision prototypes to align international product strategy, helping grow the Lisbon hub’s influence within the group.

May 2016 — March 2019

User Experience Designer, SMARTIDIOM

SMARTIDIOM is a translation services company. I led the design and front-end of its move from a traditional service business to a digital platform.

  • Designed and coded 4 interconnected web applications, turning a traditional service business into a digital platform that connects clients with certified professionals.
  • Built Slayout, a UI component system created from scratch to standardize interface patterns across complex workflows, including calendar scheduling, financial tracking, bidding systems, and onboarding flows.
  • Created high-fidelity product demonstrations and front-end builds showcased at CES 2017 to validate market demand and platform capabilities.

Earlier work

2013 — 2019

Founder & Designer, Noise Goods

Founded and ran a bag brand end to end, from product design and manufacturing to a self-coded online store selling to 50+ countries.

2010 — 2013

Product Designer, Stricker

Designed modular systems for 50+ B2B products and structured their digital catalogues, with extensive field research at trade shows.

2009 — 2011

Illustrator & Graphic Designer, Freelance

Editorial illustration for Visão, DIFF and Lux Woman, brand identities with systematic guidelines, and my first web layouts in code.

2007 — 2009

Industrial Designer, COMOPI

Designed modular kitchen systems from concept to production, scripting CAD workflows to automate the handoff to manufacturing.

Education

2002 — 2007

Master’s Degree, Industrial and Product Design

Escola Universitária das Artes de Coimbra